Noticias

Noticias, tendencias, research y casos de éxito.

4 Abril 2019

Havas’ Jacques Seguela: ‘The future is Vivendi. And the past is Martin Sorrell’

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At the age of 85, Jacques Séguéla continues to serve as a creative consultant and a member of the Havas Global Creative Council. In an interview with Campaign during his recent visit to India, Séguéla has some advice for a world dominated by technology. Source: Campaign UK It’s rare to meet an advertising legend. It’s even more rare if you meet one on the eve of his 85th birthday. Jacques Séguéla, the S of French ad giant RSCG (Roux Séguéla Cayzac Godard), floored the audience at IAA World Congress in Kochi when he went down on his knees as the 1,000-plus members in the

4 Abril 2019

Yannick Bolloré: Havas has weathered the storm”

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In an interview with Les Echos, Havas CEO Yannick Bolloré describes the challenges facing his group. He explains why he has no fear of self-cannibalization in the media buying arena and lays out the synergies with Vivendi, whose Supervisory Board he chairs. Source: Les Echos "The advertising world is under challenge, and we need to find the right stories to reach out and touch people." You were appointed as CEO of Havas in 2013: what would you say you have learned? To set the context at that time, three weeks after I took over as CEO of Havas, plans were announced for a merger

4 Abril 2019

Havas Media Group CEO: The fundamentals of the media business haven’t changed

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“The market will evolve and different channels will appear or disappear. But, there will still be a need for clients to connect with their consumers in interesting and meaningful ways,” says our global CEO Peter Mears in an exclusive interview with Marketing Magazine. Source: Marketing The job of the media agency executive today is exactly the same as what it was 25 years ago. It is all about helping clients to make meaningful connections with consumer. This is still the same fundamental for the media agency business, said Peter Mears, global CEO, Havas Media in an exclusive

26 Marzo 2019

LA INCLUSIÓN NO DEBERÍA COSTARLE TRABAJO A NADIE

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En el Día Mundial de las Personas con Síndrome de Down, LinkedIn junto a ASDRA (Asociación Síndrome de Down de la República Argentina) lanzan una campaña de concientización sobre una realidad que preocupa cada vez más. La idea creativa es de la agencia HAVAS ARGENTINA y fue producida y realizada por Mamá Húngara. Buenos Aires, 21 de marzo de 2019.- El 21 de marzo es una fecha especial para recordar la importancia de generar una sociedad más inclusiva, con igualdad de oportunidades para todos. En este contexto, LinkedIn, la red social laboral más importante del mundo, cuenta

18 Enero 2019

Havas elevates Chris Hirst to CEO of global creative network

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The chief executive of Havas in the UK has been promoted to head up the organization’s creative global network. Chris Hirst will oversee a staff of 8,500 across the international Havas Creative network, working alongside Peter Mears, chief executive of Havas Media Group, and Donna Murphy, chief executive of Havas Health & You. Hirst’s expanded remit will see him develop Havas agencies’ creative reputation and operations, as well as strengthening the group’s global village model and forging further integration with company owner Vivendi. Havas has also announced

7 Diciembre 2018

Bolloré: “Tomorrow is my biggest concern” | Download

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    Centered on the theme “Tomorrow,” Havas Group Chairman and CEO Yannick Bolloré opened up to a room full of entrepreneurs about his anxiety in taking over the family business, his five words of advice for building a future-proof business, and how the Group’s “Together” strategy came out of an investor’s suggestion to sell the company. “On my way back from London in the Eurostar, I did some serious thinking,” he said during his keynote address at last week’s BPI France Inno Génération conference in Paris. “And I remembered Charles Darwin and the

7 Noviembre 2018

Havas amplió su relación con Natura

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  Havas anunció que a partir de este mes amplía su relación con Natura en la región. Mientras que el grupo ya proveía un servicio integral de estrategia, negociación y compra de medios para la marca, con coordinación regional desde Argentina, ahora suma los servicios digitales de branding y performance a nivel Latam, a cargo de su agencia Arena Media. Esto abarcará cinco países: Argentina, México, Chile, Colombia y Perú. Havas también manejará los medios online de Red Natura, el e-commerce de la marca que por el momento solo opera en Argentina y

29 Octubre 2018

Puma taps Havas as media agency of record

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  German sportswear brand Puma has tapped Havas Media as its new global media agency for buying and planning following a review. Ad Age first reported the news of the review earlier this year. Publicis Media-owned Blue 449 is the incumbent. New York media consulting company ID Comms handled the review. The assignment is effective January 2019. The review was part of Puma's strategy to "transform its consumer marketing approach and deepen its legacy as one of the world's leading sportswear brands," the company said in a statement Monday. In the statement, Peter Mears, Havas

24 Octubre 2018

Effie 2018 – Clientes y agencias de Havas Group premiadas.

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          Felicitamos a nuestras clientes y todos los equipos de nuestras agencias que participaron de las campañas premiadas en la reciente edición de los Effie 2018. Las campañas reconocidas fueron: Marca: Claro – Caso: Llámame – Agencia de Medios: Havas Media Marca: Banco de Chile – Caso: Teletón - Enciende tu corazón – Agencia de Medios: Havas Media Marca: Duoc UC – Caso: Admisión Duoc UC – Agencia de Medios: Havas Media Marca: Unimarc – Caso Asaíto – Agencia de Medios: Arena Media Marca: Movistar – Caso: Modo No

24 Octubre 2018

Havas takes stake in multicultural agency República

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            One of the largest independent Hispanic agencies in the U.S. is independent no more: República has sold a stake to Havas and will be renamed República Havas. Havas would not disclose terms of the deal, but did note the stake was significant enough to merit changing República's name. As part of the deal, República is becoming part of the Havas Creative network in North America. Miami-based Republica was founded in 2006 by Chairman and CEO Jorge Plasencia and president Luis Casamayor. It offers advertising, strategy, PR,

13 Septiembre 2018

Bienvenida Carolina Policichio, nueva gerente RRHH

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Carolina es Psicóloga con MBA en Dirección de Recursos Humanos. Cuenta con más de 15 años de experiencia liderando áreas de Reclutamiento y Selección, Desarrollo Organizacional, Capacitación, Comunicaciones Internas, Compensaciones, Beneficios y Administración de RRHH. Ha formado parte de importantes compañías, tales como AIG Group, Mapfre Asistencia, y McDonald´s, donde llegó a ocupar un rol regional de RRHH para Latinoamérica. Su última experiencia fue como Gerente Corporativo de Recursos Humanos para Chile y Argentina en Degasa (Holding gastronómico que opera

11 Septiembre 2018

Havas and Capitol Music Group Form Annex Tower Creative

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A Culture and Entertainment Agency In an attempt to maximize and expand its culture networkANNEX, Havas and Universal Music’s Capitol Music Group announced on Monday (Aug. 27) that they have joined forces to create Annex Tower Creative. Though both brands operate under Viviendi, the partnership is one of the first alliances to form between a U.S. creative agency and a American recording label. Located in the Capitol Records Tower in Hollywood, Annex Tower Creative is designed to foster collaboration between brands and artists that work under Capitol Music Group’s labels and will